Google’s search revenue has climbed to an impressive $48 billion, marking an 11% surge in total ad revenue. T…
Blogs
Blogs
Google is resolving A significant problem affecting Ad Manager
Google Ad Manager stands as a pivotal tool for marketers globally. However, recent developments have sparked …
Blogs
Anticipating 2024 Ad Tech Trends
The year 2024 promises groundbreaking transformations and unprecedented ad tech trends. As we navigate the di…
Blogs
Header Bidding in Video Advertising
Header bidding is an advanced programmatic advertising technique that has revolutionized the way digital adve…
Blogs
Video Header Bidding in Advertising and Its Impact on Ad Revenue
Video header bidding has emerged as a powerful strategy in the realm of digital advertising, particularly in …
Blogs
Real-Time Bidding vs. Header Bidding: A Comparative Analysis
Real-Time Bidding (RTB) and Header Bidding are two prominent technologies that have transformed the prospect …
Blogs
Advantages of Header Bidding for Publishers
Header bidding stands as a revolutionary advertising technology, reshaping the traditional auction process fo…
Blogs
Header Bidding
Header bidding is an advanced programmatic advertising technique that allows publishers to offer their ad inv…
Blogs
Header Bidding vs Open Bidding, A Brief Comparison
As publishers navigate the intricate world of digital advertising, the decision to adopt beneficial advertisi…
Blogs
Industry news
Google is Phasing Out Cookies in 2024
It’s no secret that Google will phase out 3rd-party browser cookies in Q1 2024, and the industry is still exp…
Blogs
Increasing Revenue with Ad Placement Optimization
Providing a great user experience relies heavily on optimizing ad placements. Ads on a website alone, though,…
Blogs
Understanding Ad Exchanges and Navigating Ad Compliance
For decades, publishers all around the world rely on different ad networks to monetize their publishing platf…